Cartier Women's Initiative Awards 2019

Are you a woman entrepreneur with a 1 to 3 years old for-profit business?
This is your chance to take your business to the next level.
Apply now for a chance to win US$ 100,000, coaching, networking opportunities and media exposure for your startup.

MENA Finalists 2019

  • Aline Sara





    Maharat Learning Center

  • Reine Abbas


    Spica Tech



The Cartier Women’s Initiative Awards are an international business plan competition created in 2006 to identify, support and encourage projects by women entrepreneurs. The Cartier Women’s Initiative Awards aim to encourage inspirational women entrepreneurs worldwide to solve contemporary global challenges by:

Since their inception in 2006, they have accompanied 180 promising female business-owners and recognized 64 laureates.


The 21 finalists, representing the top 3 projects from each of the 7 regions, will receive:


First prize for the 7 laureates:

Second prize for the remaining 14 finalists:


To be considered for the Cartier Women’s Initiative Awards, the project must be an original for-profit early-stage business (1 to 3 years old) led by a woman.

  • For-profit: the business should be designed to generate revenues, non-profit project proposals not accepted.

  • Originality: the business should be a new concept, wholly conceived by the founder or team, and not a copy or subsidiary of an existing business.

  • Early stage: the business should be in the initial phase of its development (between 1-3 years)

  • Revenue generation: the business should currently be generating revenue. It being understood that a business that is generating revenue is not necessarily profitable in its first years of operations.

  • Women leadership & ownership: The main leadership position must be filled by a woman either in the capacity of Director, General Manager or CEO. She must also own significant stake within the company.

  • Legal entry age: 18 or the age of legal majority in country of citizenship (whichever is older) on the day of the application deadline.

  • Good command of English required (both verbal and written).

The Jury evaluates the projects based on criteria of creativity, sustainability (potential for growth) and impact.

  • The creativity criterion: degree of innovation shown by the overall business concept, uniqueness of the project on the market or country where it is being developed

  • The sustainability criterion: financial impact of the business; revenue model, development strategy and other aspects indicating its chances of long-term success and future growth

  • The impact criterion: effect of the business on society, in terms of jobs created or its effect on the immediate or broader environment

  • The overall quality and clarity of the material presented

To apply to the Cartier Women’s Initiative Awards, you only need to complete the online application form. In the form, the supporting documentation listed below will be required from you:


  • Resume

  • Scanned copy of business registration

  • Proof of patent (if applicable)

  • Detailed financials


  • Three additional attachments of your choice (logo, images of your product, press articles…)

These documents must be submitted as attachments along with your application form in the “Attachments” section and cannot be sent separately by e-mail.

For more detailed information, please visit


MENA Partners

Additional Resources

Uploading Requested Documents
Financial Form
Other Sources of Funding
Current Funding
Reasons for Applying to CWIA
Creation and Innovation
Quantify Social Impact
Social Impact
SWOT Analysis

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