Essential Sales Skills
24 Minute Sales
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| Module 1 | 24minSales | |
| Unit 1 | 24 Minute Sales Pretest | |
| Unit 2 | Program Overview | |
| Unit 3 | Essential Sales Skills | |
| Unit 4 | Offerings Benefits | |
| Unit 5 | Segment Your Clients | |
| Unit 6 | Sales Funnel Stages | |
| Unit 7 | Gaining Prospects | |
| Unit 8 | Sales Qualifications | |
| Unit 9 | Winning Proposals | |
| Unit 10 | Closing your Sale | |
| Unit 11 | Project Management | |
| Unit 12 | 24 minute Sales Posttest |
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Hi. In this video, we will learn what it takes to sell your products and services.
Sales is a fundamental aspect of any business as it aims to match the needs of the clients with the benefits that your product or service can provide to these clients. Without sales there is no business.
The most successful sales people exhibit two essential skills:
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They have Empathy by being able to put themselves in the shoes of the customer and understand the client’s needs and requirements.
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They have Ego which drives them to overcome rejections and obstacles so that they can close the deal in a way that is good for them and the company.
These two skills are necessary and need to be in balance at all time. Every person in the organisation can apply these skills since everyone is involved in selling something to someone.
Remember, nothing really happens in a business until someone sells something!
Diane runs a graphic design business and she is very keen on providing the best customer service to her clients. She usually empathizes well with the clients, by listening to their needs and detailed requirements so that she can provide them with the best solution. Recently she noticed that one of her clients seems to have been abusing her empathy by getting her different concepts and ideas without actually giving her a purchase order for her work. She realized that she needed to use more of her Ego (to balance the Empathy) by asking for the order before proceeding with more non-paid work.
When people talk, listen completely. Most people never listen. Ernest Hemingway