10 Tips for Crafting the Perfect Social Media Posts
Social Media for Business
POINTS
Complete the units, enroll in new courses, answer survey questions
By gaining points, you can win a personalised one on one coaching session
Complete the course to see how your learning has improved and gain 10 points
Answer the questions in each unit to generate your custom action plan and gain points
Collect points to be able to ask an expert any question you may have
| Module 1 | Social Media for Business | |
| Unit 1 | Social Media for Business Pretest | |
| Unit 2 | Four Ways to Use Social Media Sites for your Business | |
| Unit 3 | Top 5 Social Media Sites for your Business | |
| Unit 4 | A Step-by-Step Guide to Creating a Social Media Strategy | |
| Unit 5 | 10 Tips for Crafting the Perfect Social Media Posts | |
| Unit 6 | When & How Often should you Post on Social Media | |
| Unit 7 | 4 Best Practices to Promote your Business on Social Media | |
| Unit 8 | Which Online Advertising Channels are Best for your Marketing Campaign | |
| Unit 9 | 4 Ways to Use Social Media for Customer Service and Support | |
| Unit 10 | Social Media for Business Posttest |
Powered By WP Courseware
Unit Summary
10 tips to help you in crafting better posts:
-
Include engaging images or videos
-
Distribute your posts to cover different time zones
-
Recirculate old and effective posts with new approaches
-
Optimize the posts for each type of channel that you are using
-
Rewrite the posts for various target segments
-
Identify influencers and mention them
-
Be personal
-
Do A/B testing for same message
-
Identify what’s trending
-
Keep your audience engaged in the conversation
In this video, we will give some tips for crafting great social media posts.
Social media posts can take many forms and should be designed in a way to reflect your strategy. The frequency of posts isn’t as important as the quality of your posts, so ensure that your time is being invested in the right kind of posts.
Here are 10 quick tips to help you in crafting better posts:
-
Include engaging images or videos in your posts
-
Distribute your posts to cover different time zones in your target countries
-
Recirculate old and effective posts with new approaches
-
Optimize the posts for each type of channel that you are using
-
Rewrite the posts for various target segments that you are reaching
-
Identify influencers and mention them in relevant posts
-
Be personal in your tone of messages
-
Do A/B testing for same message to identify most effective style
-
Identify what’s trending and tag along with your messages or comments
-
Keep your audience engaged in the conversation by asking feedback and mentioning them
These are tips that could be applied regularly to your posts and by doing so, you can increase engagement within your audience and increase the return on your invested time.
Testing different combination of posts is essential to understand what works best. Best performing posts are those that reflect your business objective and are interesting to your target audience. For example, Diamonds, a jewelry store, achieved a 40% increase in engagement by posting timely content during holidays and events. They switched high quality product and lifestyle photos and short captions, published stories about their products which had perceived Diamonds as a brand that sells an experience rather than a product.
Here’s the heart of the matter: The essence of social media is knowing your audiences and engaging them in something they love.