You need to be logged in to see your course progress.

10 Tips for Crafting the Perfect Social Media Posts


Social Media for Business

POINTS

Complete the units, enroll in new courses, answer survey questions

By gaining points, you can win a personalised one on one coaching session

Complete the course to see how your learning has improved and gain 10 points

Answer the questions in each unit to generate your custom action plan and gain points

Collect points to be able to ask an expert any question you may have

Unit Video

Unit Summary

10 tips to help you in crafting better posts:
  • Include engaging images or videos
  • Distribute your posts to cover different time zones
  • Recirculate old and effective posts with new approaches
  • Optimize the posts for each type of channel that you are using
  • Rewrite the posts for various target segments
  • Identify influencers and mention them
  • Be personal
  • Do A/B testing for same message
  • Identify what’s trending
  • Keep your audience engaged in the conversation

Build Your Action Plan

Survey Questions

You cannot view this unit as you're not logged in yet.

In this video, we will give some tips for crafting great social media posts.
Social media posts can take many forms and should be designed in a way to reflect your strategy. The frequency of posts isn’t as important as the quality of your posts, so ensure that your time is being invested in the right kind of posts.
Here are 10 quick tips to help you in crafting better posts:
  • Include engaging images or videos in your posts
  • Distribute your posts to cover different time zones in your target countries
  • Recirculate old and effective posts with new approaches
  • Optimize the posts for each type of channel that you are using
  • Rewrite the posts for various target segments that you are reaching
  • Identify influencers and mention them in relevant posts
  • Be personal in your tone of messages
  • Do A/B testing for same message to identify most effective style
  • Identify what’s trending and tag along with your messages or comments
  • Keep your audience engaged in the conversation by asking feedback and mentioning them
These are tips that could be applied regularly to your posts and by doing so, you can increase engagement within your audience and increase the return on your invested time.

Testing different combination of posts is essential to understand what works best. Best performing posts are those that reflect your business objective and are interesting to your target audience. For example, Diamonds, a jewelry store, achieved a 40% increase in engagement by posting timely content during holidays and events. They switched high quality product and lifestyle photos and short captions, published stories about their products which had perceived Diamonds as a brand that sells an experience rather than a product.

Here’s the heart of the matter: The essence of social media is knowing your audiences and engaging them in something they love.