Understanding Customers Problems
Startup
POINTS
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| Module 1 | Startup English | |
| Unit 1 | Startup your Business Pretest | |
| Unit 2 | Understanding Customers Problems | |
| Unit 3 | Ideation process | |
| Unit 4 | Prototype your Idea | |
| Unit 5 | Evaluate and Refine your Prototype | |
| Unit 6 | Identify your Customer Segment | |
| Unit 7 | Value Proposition | |
| Unit 8 | Channels | |
| Unit 9 | Customer Relationships | |
| Unit 10 | Revenue Streams | |
| Unit 11 | Key Resources | |
| Unit 12 | Key Activities in a Business | |
| Unit 13 | Key Partners | |
| Unit 14 | Cost Structure Elements | |
| Unit 15 | Startup your Business Posttest |
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The first step in the innovation process is to understand the problem you’re trying to solve or the need that you are trying to address.
To understand the problem, it’s good to put yourself in the shoes of the user or customer and empathize with them. You can do so by observing, surveying, and embedding yourself in the situation.
In addition to understanding the problem from the user perspective, you can explore what are the current solutions available, what technology exists that could be used in solutions and where do they fall short in fulfilling the user needs.
Understanding the problem and need is key to finding the right solution.
Natalie is tasked with the job of finding an innovative solution to reduce obesity in kids. For the first part of the innovation process, she seeks to understand the problem and why do kids get obese. Her aim is to understand the problem from all angles including the kids natural body composition, their emotional state, their surroundings, what influences them, where they live etc.
Natalie also tries to understand what existing solutions have been used, what has their success been, what technologists today etc.. Natalie keeps on doing this investigative activity until she is quite confident that she has a good understanding of the problem at hand.
Information is power, particularly when the competition ignores the opportunity to do the same. Mark Cuban