Value Proposition
Startup
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| Module 1 | Startup English | |
| Unit 1 | Startup your Business Pretest | |
| Unit 2 | Understanding Customers Problems | |
| Unit 3 | Ideation process | |
| Unit 4 | Prototype your Idea | |
| Unit 5 | Evaluate and Refine your Prototype | |
| Unit 6 | Identify your Customer Segment | |
| Unit 7 | Value Proposition | |
| Unit 8 | Channels | |
| Unit 9 | Customer Relationships | |
| Unit 10 | Revenue Streams | |
| Unit 11 | Key Resources | |
| Unit 12 | Key Activities in a Business | |
| Unit 13 | Key Partners | |
| Unit 14 | Cost Structure Elements | |
| Unit 15 | Startup your Business Posttest |
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Unit Summary
The 4 questions to ask yourself about as you define your value proposition:
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What is the problem that you are trying to solve?
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What is the value that your product or service add to your target segment?
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How do you address the needs of your target segment?
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How is your value proposition different from others – or unique?
Your value proposition is what defines your business, and what excites your clients to do business with you. If you are not exciting your clients enough, they would not go through the effort of trying your product or service.
Here are 4 questions to ask yourself about as you define your value proposition:
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What is the problem that you are trying to solve?
-
What is the value that your product or service add to your target segment?
-
How do you address the needs of your target segment?
-
How is your value proposition different from others – or unique?
Keeping your value proposition clear and effective allows you to communicate it effectively within your company and to your target segments. Every one of your team members needs to understand how their work contributes to that value proposition.
As Julie defines the value proposition to schools for her STEAM application, she finds research that shows how the engagement in STEAM educational apps can help students do better in their school and later careers. Her value proposition to the school is that by using her app, schools can stay in touch with their students after school hours, position themselves as innovators and could generate sales in the app through additional fees.
If you don’t have a competitive advantage, don’t compete. Jack Welch