Launching an Effective Marketing Campaign to Promote Your Innovation
Grow your Manufacturing Business
POINTS
Complete the units, enroll in new courses, answer survey questions
By gaining points, you can win a personalised one on one coaching session
Complete the course to see how your learning has improved and gain 10 points
Answer the questions in each unit to generate your custom action plan and gain points
Collect points to be able to ask an expert any question you may have
| Module 1 | Grow your Manufacturing Business | |
| Unit 1 | Set your Manufacturing Growth Strategy | |
| Unit 2 | Developing your Innovation Process to Help Scale your Manufacturing | |
| Unit 3 | Essential Leadership Skills to drive your Strategy and Innovation Process | |
| Unit 4 | Empowering the Team Around you to help you implement your Strategy | |
| Unit 5 | Launching an Effective Marketing Campaign to Promote Your Innovation | |
| Unit 6 | Developing your Team's Sales Skills to Increase your Enterprise Sales | |
| Unit 7 | Key Legal Documents you Need to have in Place to Protect Your Investments | |
| Unit 8 | Financial Metrics You Need to track to ensure the health of Your Business | |
| Unit 9 | Key Project Management Considerations to keep in mind when Implementing Your Projects | |
| Unit 10 | What Are the Technology Tools you can Use to Improve your Business Performance |
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A construction material company is introducing a new environmentally friendly paint to the market. To develop a marketing plan, the marketing manager identifies two key target segments that they need to reach, the developers who are building and the consultants that recommend and approve quality.
Here is how their marketing campaign looks like:
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Target Audience: a) Developers b) Consultants
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Value Proposition: a) Saves Money b) In line with green standards
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Call for Action: a) Buy now and get 15% off b) download the whitepaper