4 Questions that Help you Define your Value Proposition

Women Entrepreneurship

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Course Modules

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Module 1	Women Entrepreneurship
Unit 1	Innovation Design Thinking
Unit 2	Innovation Process - Ideate
Unit 3	Innovation Process - Prototype
Unit 4	Innovation Process - Evaluate
Unit 5	Your Ideal Customer and How you Help Them
Unit 6	4 Questions that Help you Define your Value Proposition
Unit 7	How do You Reach your Customers and What is your Relationship with them
Unit 8	Channel Strategies
Unit 9	Your pricing and revenue plans
Unit 10	Your key Resources and the Activities that they Do
Unit 11	2 Key Partnerships for your Business
Unit 12	3 Key Activities that your Business Engages in
Unit 13	Your planned cost structure

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Case Study

As Julie defines the value proposition to schools for her STEAM application, she finds research that shows how the engagement in STEAM educational apps can help students do better in their school and later careers. Her value proposition to the school is that by using her app, schools can stay in touch with their students after school hours, position themselves as innovators and could generate sales in the app through additional fees.