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Women Entrepreneurship

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Julie knows that she needs to keep the cost of operation as low as possible so that she doesn't increase the running costs which are the bulk of her costs. She calculates that her monthly running costs are about $10,000 in salaries - including hers and her 2 colleagues - $5,000 in marketing and related expenses. The cost per student for the hosting and infrastructure for her app are $50 per month. So her profit per student is $1.5 and as such, she calculates that she can break even once she has 10,000 students per month on the application.