Innovation Process
Expand your Business
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| Module 1 | SMEEP | |
| Unit 1 | Expand your Business Pretest | |
| Unit 2 | Setting UP a Strategy | |
| Unit 3 | Innovation Process | |
| Unit 4 | Essential Leadership Skills | |
| Unit 5 | Tips for Building the Right Team | |
| Unit 6 | Steps to Launch Any Marketing Campaign | |
| Unit 7 | 2 Essential Sales Skills that Everyone Should Learn | |
| Unit 8 | Emotional Intelligence - The Daniel Goleman Model | |
| Unit 9 | 5 Important Legal Documents to Have in Any Organization | |
| Unit 10 | Important Financial Statements | |
| Unit 11 | Successful Project Implementation | |
| Unit 12 | 3 Things you Should Know About your ICT Environment | |
| Unit 13 | 4 Considerations to Keep in Mind When Talking to Funders | |
| Unit 14 | Expand your Business Posttest |
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Hi.In this video, we will learn 4 steps that will guide you in developing your Next Innovation.
Innovation can be summarized as the process of coming up with a new idea, product, service, or experience that customers would be willing to pay for. It is a key success factor for businesses these days since competition in the business world is fierce and innovation offers a way to differentiate and stay relevant to clients.
Here is a simple 4 step process to help guide your innovation process:
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Understand the problem that you are addressing, the users that are affected, the technology that is available, the competitors’ offerings.
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Spend some time coming up with as many ideas as possible, regardless of how good they are (Ideate).
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Choose one or two of the best ideas – which could be a collection of a few ideas combined into one – and rapidly prototype them.
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Evaluate and Refine by getting your target users to give you their feedback and suggestions on the prototype that you created.
As this innovation process becomes engrained into your business the process can be conducted periodically all through the organization with the involvement of all staff.
As Alan Kay said, The best way to predict the future is to invent it!
Ritz Carlton Staff Stories
Story 1: Housekeeping staff, when prepping a room for a new visitor, set the radio for a specific station. If the station has been changed when they clean, the new setting is noted, and subsequent visits by that customer will find the radio preset to that station upon their arrival.
Story 2: The hotel computer system also brings the customer’s name and room number up to any of the support staff who handle phone calls (front desk, kitchen, etc.). Customers are then always addressed by their proper name on any calls they make within the hotel.
INNOVATION CULTURE
1. Every Ritz Carlton employee is put through a careful orientation acquainting them with the customer-centered culture the company is known for.
2. Every employee, along with the rest of the staff in his or her department, participates in a weekly meeting to review one of their ground rules and to come up with ideas to better apply it in their area.
3. Every staff member and every department writes a Mission Statement that relates to them specifically, and sets the goal they have in achieving world class customer service.
4. Every employee, from the housekeeper to the executive, can spend up to $2000 – no permission needed – to fix anything a customer is having a problem with. Now, they are required to write a report spelling out what they did to fix the problem, but there are no recriminations about the fact that they spent the money.
“Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable.” William Pollard