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Evaluate and Refine

Innovation Design Thinking Course

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Unit Video

Unit Summary

The fourth step of the innovation process is where you take your prototype, and put it in the hands of users to get their feedback.
Your role here is to be like a scientist where you observe and document how your users are interacting with the prototype, what is the feedback that they are giving you, what else would they like to see in such a product, what did they like and didn’t like etc..
Collecting all this feedback would allow you to to go back to the prototype stage, refine it further and and to test it further with users. In some cases, you might come to the realization the product you’re building wasn’t that great after all, and as such you go back to stage one and understand further the needs of the user.
This whole process allows you to very efficiently develop a product or solution that is in line with the needs of your users and which adds value to them.

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Case Study

After creating the prototype, Natalie takes it to a few schools and explains to the children and teachers how the game works and how the iPad application will look and interact. She then captures all their feedback and confirms some of the assumptions she had made while creating the prototype. She also shows the prototype to a printing house that can print the game and an application developer that can build the app. After the feedback is collected, she notices that the idea can be enhanced further and some elements could be changed so she enhances the prototype and continues this process until she is comfortable that she can start working on the real innovation.

Related Resources

Quotes

“The entrepreneur always searches for change, responds to it, and exploits it as an opportunity.” - Peter F. Drucker