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Gaining Prospects


24 Minute Sales

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Unit Video

Unit Summary

4 ways for you to increase the prospecting:
  • Networking at Events and Trade Shows
  • Email Campaign to your Contacts
  • Referrals from existing clients or friends
  • Reaching out to new leads on LinkedIn

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Survey Questions

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Hi. In this video, we will learn about practical ways to increase your new leads.
Prospecting is the first stage of the sales funnel and involves a low level of engagement with possible clients. The aim of this stage is to expand as much as possible the reach into the market and to identify new prospects.
Here are 4 ways for you to increase the number of prospects:
  • Networking at Events and Trade Shows
  • Email Campaign to your Contacts
  • Referrals from existing clients or friends
  • Reaching out to new leads on LinkedIn
Prospecting should be an ongoing process since sales is a numbers game and as such you should aim to increase your chances of success by increasing the volume of leads you are working on.

Annie’s company has recently acquired a new Human Resources (HR) product and she has been tasked with promoting the product to the market. The product is new and as such there isn’t much knowledge about it so she decides that the first thing she needs to do is to quickly identify who could be interested in that product. She prepares an email template, an elevator pitch and a brochure and starts sending out the email to her HR contacts, books herself in upcoming HR conferences and asks her existing clients if their HR colleagues could be interested. After a few weeks she finds herself with a lot of interested prospects and starts qualifying those opportunities.

Prospecting – Find the man with the problem. Ben Friedman