Steps to Launch Any Marketing Campaign
Expand your Business
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| Module 1 | SMEEP | |
| Unit 1 | Expand your Business Pretest | |
| Unit 2 | Setting UP a Strategy | |
| Unit 3 | Innovation Process | |
| Unit 4 | Essential Leadership Skills | |
| Unit 5 | Tips for Building the Right Team | |
| Unit 6 | Steps to Launch Any Marketing Campaign | |
| Unit 7 | 2 Essential Sales Skills that Everyone Should Learn | |
| Unit 8 | Emotional Intelligence - The Daniel Goleman Model | |
| Unit 9 | 5 Important Legal Documents to Have in Any Organization | |
| Unit 10 | Important Financial Statements | |
| Unit 11 | Successful Project Implementation | |
| Unit 12 | 3 Things you Should Know About your ICT Environment | |
| Unit 13 | 4 Considerations to Keep in Mind When Talking to Funders | |
| Unit 14 | Expand your Business Posttest |
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Hi, in this video we will learn 3 basic steps needed to launch any marketing campaign.
You might have the best product at the best price, but if no one is going to know about it, then you will be out of business soon.
To launch any marketing campaign think of these 3 steps:
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Identify the Target Segment that has the most to gain from your product or service. The more niche that segment is, the easier it would be to identify the best way to reach them.
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Identify your Value proposition by articulating what makes you different and why that target segment should go out of their way to get hold of your product or service.
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Have a call to action for the recipients of your campaign. It could be a sign up process, a simple buying process, or a test drive.
These three steps can guide your through any campaign, and with today’s online marketing channels, you can ensure that you reach the right audiences effectively and be able to continuously tweak your campaigns for maximum performance.
Harley-Davidson
“Daring” is how Doug Spong of Carmichael Lynch Spong Public Relations describes the marketing style of Harley-Davidson. Spong, who serves H-D as a client, goes on to say that Harley’s brand “has as much relevance as some 100 years ago when the three Harley brothers and the Davidson boy started the company.” The numbers for 2001 are impressive: $438 million in profit (up 25.9%) on $3.4 billion in sales (up 15.7%) and a share price increase of almost 40%
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” Peter Drucker