2 Essential Sales Skills that Everyone Should Learn
Expand your Business
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| Module 1 | SMEEP | |
| Unit 1 | Expand your Business Pretest | |
| Unit 2 | Setting UP a Strategy | |
| Unit 3 | Innovation Process | |
| Unit 4 | Essential Leadership Skills | |
| Unit 5 | Tips for Building the Right Team | |
| Unit 6 | Steps to Launch Any Marketing Campaign | |
| Unit 7 | 2 Essential Sales Skills that Everyone Should Learn | |
| Unit 8 | Emotional Intelligence - The Daniel Goleman Model | |
| Unit 9 | 5 Important Legal Documents to Have in Any Organization | |
| Unit 10 | Important Financial Statements | |
| Unit 11 | Successful Project Implementation | |
| Unit 12 | 3 Things you Should Know About your ICT Environment | |
| Unit 13 | 4 Considerations to Keep in Mind When Talking to Funders | |
| Unit 14 | Expand your Business Posttest |
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Hi, in this video we will learn what it takes to sell your products and services.
Sales is a fundamental aspect of any business as it aims to match the needs of the clients with the benefits that your product or service can provide to these clients. Without sales there is no business.
The most successful sales people exhibit two essential skills:
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They have Empathy by being able to put themselves in the shoes of the customer and understand the client’s needs and requirements.
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They have Ego which drives them to overcome rejections and obstacles so that they can close the deal in a way that is good for them and the company.
These two skills are necessary and need to be in balance at all time. Every person in the organization can apply these skills since everyone is involved in selling something to someone.
Remember, nothing really happens in a business until someone sells something!
Diane runs a graphic design business and she is very keen on providing the best customer service to her clients. She usually empathizes well with the clients, by listening to their needs and detailed requirements so that she can provide them with the best solution. Recently she noticed that one of her clients seems to have been abusing her empathy by getting her different concepts and ideas without actually giving her a purchase order for her work. She realized that she needed to use more of her Ego (to balance the Empathy) by asking for the order before proceeding with more non-paid work.
“In business, the market gives you feedback in real time. Your sales figures tell you what’s working, what isn’t, and how you need to change. If you don’t listen to the feedback, you go belly up.” Jeff Raikes