Set your Manufacturing Growth Strategy

Grow your Manufacturing Business

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Course Modules

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Module 1	Grow your Manufacturing Business
Unit 1	Set your Manufacturing Growth Strategy
Unit 2	Developing your Innovation Process to Help Scale your Manufacturing
Unit 3	Essential Leadership Skills to drive your Strategy and Innovation Process
Unit 4	Empowering the Team Around you to help you implement your Strategy
Unit 5	Launching an Effective Marketing Campaign to Promote Your Innovation
Unit 6	Developing your Team's Sales Skills to Increase your Enterprise Sales
Unit 7	Key Legal Documents you Need to have in Place to Protect Your Investments
Unit 8	Financial Metrics You Need to track to ensure the health of Your Business
Unit 9	Key Project Management Considerations to keep in mind when Implementing Your Projects
Unit 10	What Are the Technology Tools you can Use to Improve your Business Performance

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Case Study

Celine has a media and marketing agency. Prior to starting up the agency, she was working for one of the large advertising companies as a account manager and had many great contacts.

When Celine started her agency many of her previous customers started to give her business since they trusted her. Despite the great feeling of being able to get a lot of business, Celine started to quickly realise that she needed to say 'No' to many business opportunities.

She realised that the only way she can maintain quality and be able to scale was to specialise in a few areas that she was most passionate about. She decided to focus her agency on helping her customers develop the most efficient marketing campaigns.

To do that she set 3 goals for herself over the year:

1- To develop the sales kit that would allow her and her sales team to quickly explain and sell the company's services

2- Develop the standard operating procedures that would allow her to quickly deliver the service and monitor implementation of it

3- Create a marketing campaign for her own company that would reach her ideal target audiences and generate leads for her service

By following this focused strategy, Celine felt more in control and was able to focus on learning and improving her offerings and delivery capability.

Quotes

“The biggest risk is not taking any risk… In a world that changing really quickly, the only strategy that is guaranteed to fail is not taking risks.” Mark Zuckerberg