Business Strategy
Evolving Your Business
POINTS
Complete the units, enroll in new courses, answer survey questions
By gaining points, you can win a personalised one on one coaching session
Complete the course to see how your learning has improved and gain 10 points
Answer the questions in each unit to generate your custom action plan and gain points
Collect points to be able to ask an expert any question you may have
| Module 1 | SMEEP | |
| Unit 1 | Overview about the program | |
| Unit 2 | Business Strategy | |
| Unit 3 | Innovative offer to increase sales | |
| Unit 4 | The online marketing campaign | |
| Unit 5 | Project Management | |
| Unit 6 | ICT setup | |
| Unit 7 | Company financials | |
| Unit 8 | Funding and Financing |
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In this unit, we will learn the essential aspects of setting up a strategy for your business. A solid Strategy helps a business focus the energy of its staff and make use of its resources to ensure long term success and growth. Without a good strategy companies loose focus and end up failing on the long run. To setup a strategy, you need to think about 3 key key considerations:
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Define your mission as a business. What do you do, how do you do it and for whom do you do it? The key here is to determine what sets you apart from the competition.
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Identify a few goals for the coming 1 to 3 years that if met, would ensure that you are delivering the right services to the right clients and are maintaining a healthy business.
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Break up the goals and set monthly key performance indicators (KPIs) that you need to track and cascade to each department and employee so everyone is clear about how they contribute to the overall goals.
By following these 3 key considerations and continuously tracking progress of the KPIs across departments and individuals, you can ensure that you would be on your way to reaching your goals and fulfilling your mission. Remember, what gets measured gets done!
Aya has a nutrition business and a team of full time and part-time employees. Her mission is to help the community lead a more healthy lifestyle.
After the COVID-19 lockdown, Aya had to close down her office and adapt quickly to reaching her clients online. As she was evaluating her strategy she started by doing a SWOT analysis. After that exercise, she found that her mission hasn't changed but her goals need to change.
As such, she identified 3 SMART goals
- Accelerating the company's move to digital
- Launching new programs to help people eat healthily at home
- Reducing any unnecessary costs.