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Evolve your business to the new post-COVID-19 world.

Our FREE practical courses will guide you through a step by step process on how to increase your sales and reduce your costs by digitizing your business.

Make use of expertise and offers from leading global organisations such as AWS, CISCO, and Intel.

Turn the COVID-19 disruption into an opportunity to prepare for a better future. Register now!

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Courses Site Map

Below you can find the key learning courses that you have free access to

Module 1 SMEEP  
Unit 1 Setting UP a Strategy
Unit 2 Innovation
Unit 3 Marketing Campaign
Unit 4 Financials
Unit 5 Project Management
Unit 6 ICT Environment
Unit 7 Funding
Module 1 24minMarketing Module  
Unit 1 Digital Marketing Pretest
Unit 2 Marketing Plan
Unit 3 Organizing your Marketing Department
Unit 4 Digital Marketing Plan
Unit 5 5 Key Marketing Metrics that Actually Matter
Unit 6 Email Marketing Strategies
Unit 7 Social Media Results
Unit 8 Essential Search Engine Optimization Strategies
Unit 9 Content Marketing Superiority
Unit 10 Revenue Generation Models
Unit 11 3 Quick Tips To Succeed with Inbound Marketing
Unit 12 3 Tips on How to Run an Outbound Marketing Campaign
Unit 13 3 Reasons on Why you Need to Podcast
Unit 14 24 minute Marketing Posttest
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Module 1 24minMarketing Module  
Unit 1 Innovation Design Thinking Pretest
Unit 2 Understand the Problem
Unit 3 Ideate
Unit 4 Prototype
Unit 5 Evaluate and Refine
Unit 6 Innovation Design Thinking Posttest
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Module 1 Project Management Essentials  
Unit 1 Project Management Essentials Pretest
Unit 2 Introduction to Project Management
Unit 3 Initiating and Planning a Project
Unit 4 Creating your Project Plan
Unit 5 What should be Included in your Project Plan
Unit 6 Effectively Executing a Project
Unit 7 Effective Project Management Communication
Unit 8 Closing a Project
Unit 9 What Makes a Successful Project Manager
Unit 10 Common Project Manager Pitfalls
Unit 11 The Project Manager’s Checklist
Unit 12 Project Management Essentials Posttest
Module 1 Creative Thinking  
Unit 1 Creative Thinking PreTest
Unit 2 8 Reasons Why Creativity is an Essential Skill for Everyone to Learn
Unit 3 6 Ways to Apply Creative Thinking in your Everyday Life
Unit 4 6 Thinking Hats: Approach Creative Thinking by De Bono
Unit 5 Another Creative Approach: Lateral Thinking
Unit 6 8 Things to Avoid which will Impact your Creative Thinking
Unit 7 Creative Thinking PostTest
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Module 1 Managing your Cash Flow  
Unit 1 Managing your Cash Flow Pretest
Unit 2 5 Tips for Getting Paid Quickly
Unit 3 5 Steps for Managing your Cash Flow
Unit 4 5 Ways in which Business Cards Offer Better Advantages than Checks
Unit 5 7 Reasons Why you should Prepare a Cash Flow Projection
Unit 6 3 Essential Sections of a Cash Flow Statement
Unit 7 Managing your Cash Flow Posttest
Module 1 Online Safety  
Unit 1 Online Safety Pre-Test
Unit 2 How to Prevent Phishing
Unit 3 How to Have a Strong Password
Unit 4 Importance of Privacy Settings
Unit 5 Useful Software for Online Protection
Unit 6 How to Detect an Untrustworthy Website
Unit 7 4 Tips on How to Keep Your Device Secure
Unit 8 4 Steps on How to Avoid and Handle Identity Theft
Unit 9 Ignore or Report a Cyber Bully
Unit 10 Types of Virus Threats
Unit 11 Reasons Why You Shouldn’t Interact With Strangers
Unit 12 Online Safety Post Test
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Module 1 Negotiation Skills  
Unit 1 Negotiation Skills PreTest
Unit 2 5 Ways Negotiation Enhances Any Discussion
Unit 3 5 Pillars a Negotiation can’t Work Without
Unit 4 5 Big NOs to Avoid During Negotiation
Unit 5 5 Body Language Hacks to Improve your Negotiation Skills
Unit 6 4 Traps to Escape During a Negotiation
Unit 7 4 Steps to Handle Negotiation Anxiety
Unit 8 Negotiation Skills PostTest
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Module 1 Project Management Essentials  
Unit 1 Project Management Essentials Pretest
Unit 2 Introduction to Project Management
Unit 3 Initiating and Planning a Project
Unit 4 Creating your Project Plan
Unit 5 What should be Included in your Project Plan
Unit 6 Effectively Executing a Project
Unit 7 Effective Project Management Communication
Unit 8 Closing a Project
Unit 9 What Makes a Successful Project Manager
Unit 10 Common Project Manager Pitfalls
Unit 11 The Project Manager’s Checklist
Unit 12 Project Management Essentials Posttest
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Module 1 Presentation Skills  
Unit 1 Presentation Skills PreTest
Unit 2 5 Reasons Why Presentation Skills are Important to Everyone
Unit 3 6 Key Elements You Should Consider while Preparing Your Presentation
Unit 4 4 Pillars of a Great Presentation
Unit 5 6 Ways to Improve your Presentation Skills
Unit 6 6 Common Mistakes You Should Avoid When Presenting
Unit 7 Presentation Skills PostTest
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Module 1 Starting a Blog Online  
Unit 1 Starting a Blog Online PreTest
Unit 2 5 Ways a Blog Can Improve Your Service
Unit 3 3 Ways to Create a Successful Blog
Unit 4 4 Tactics to Attracting Improved Readership
Unit 5 3 Steps to Portray Your Unique Story
Unit 6 3 Reasons to Maintain Blog Post Consistency
Unit 7 3 Choices to Make When Starting Your Blog
Unit 8 5 Steps to Getting Your Blog Started
Unit 9 12 Steps to Self-Hosting Your Blog
Unit 10 Starting a Blog Online PostTest
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Module 1 24minSales  
Unit 1 24 Minute Sales Pretest
Unit 2 Program Overview
Unit 3 Essential Sales Skills
Unit 4 Offerings Benefits
Unit 5 Segment Your Clients
Unit 6 Sales Funnel Stages
Unit 7 Gaining Prospects
Unit 8 Sales Qualifications
Unit 9 Winning Proposals
Unit 10 Closing your Sale
Unit 11 Project Management
Unit 12 24 minute Sales Posttest
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Module 1 24 minute Accounting  
Unit 1 24 Minute Accounting Pretest
Unit 2 24 minute Accounting Course Overview
Unit 3 Accounting Department Structure
Unit 4 Which Accounting System to Use?
Unit 5 Accounting Concepts
Unit 6 Double Entry Principle
Unit 7 Accounting Cycle
Unit 8 Chart of Accounts
Unit 9 Recognition of Revenue
Unit 10 Accounting for Inventories
Unit 11 Accounting for Fixed Assets
Unit 12 Income Statement
Unit 13 Balance Sheet
Unit 14 Auditing for your Business
Unit 15 24 minute Accounting Posttest
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Module 1 Podcast  
Unit 1 Podcast PreTest
Unit 2 3 Reasons to Utilize the Powers of Podcasting
Unit 3 3 Different Podcasting Structures
Unit 4 3 Approaches that will Help you Determine your Podcast Focus
Unit 5 2 Interview Techniques that you can Utilize in your Podcast
Unit 6 3 Unique Ways to Gain Sponsorship for your Podcast
Unit 7 2 Benefits of Connecting your Podcast with your Other Platforms
Unit 8 4 Ways to Increase Podcast Popularity
Unit 9 5 Essential Podcasting Tools that you Should Know about
Unit 10 Podcast PostTest
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Module 1 Teamwork  
Unit 1 Teamwork PreTest
Unit 2 5 Reasons Why Effective Teamwork is Important For All Organisations
Unit 3 5 Steps Creating an Exceptional Effective Team Work
Unit 4 5 Reasons Why Workforce Diversity Is Good For Business
Unit 5 5 Essential Stages of Team Development
Unit 6 6 Steps Building a Collaborative Team Environment
Unit 7 7 Ways to Know the Team Is Not OK
Unit 8 Teamwork PostTest
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Module 1 Business Etiquette  
Unit 1 Business Etiquette Pretest
Unit 2 Professionalism at a Meeting
Unit 3 Communicating in a Meeting
Unit 4 How to Record Minutes of Meeting
Unit 5 Professional Phone Skills
Unit 6 Professionalism at the Workplace
Unit 7 How to Write an Email Professionally
Unit 8 Business Etiquette Post Test
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Country Specific Rollouts

The countries in which we have custom program tied to government-backed initiatives can be found below

SPace Program
UAE SMEEP

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SPace Program
Saudi Arabia SMEEP

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Volunteers Program
United States SMEEP

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Volunteers Program
United Kingdom SMEEP

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Volunteers Program
India SMEEP

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Volunteers Program
Bahrain SMEEP

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Sample Program Content

Check the samples of webinars, articles, videos, downloadable templates, and other resources
that you have access to once you register.

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Overview about SME Program

Join us to know more about the SME Evolution Program, how to register and how to make use of the amazing free and discounted offers.

RSVP
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Digitizing your Sales

Join us to learn how to digitize your sales process to get more leads, close deals faster and skyrocket your sales revenue.

RSVP
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Digitizing your Operations

Join us to learn how to automate your manual and paper-based processes in order to decrease your operation costs.

RSVP
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Ultimate Digital Marketing Guide

The Ultimat Digital Marketing Guide will help you understand the digital marketing landscape...


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6 Steps to Successfully Define the Scope of a Project

A well-defined project scope is a necessity to ensure the success of your project...

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5 Important Reasons Why Teamwork Matters!

Being a master of one or a jack-of-all-trades in today’s world does not bring about success...

Read more

4 Steps to Help in Developing your Next Innovation


5 Reasons Why Effective Teamwork is Important for all Organisations


Phishing: How to Stay Safe Online and Prevent Phishing Attacks (WFH Safely)

Special SME Offers

We have put together SME specific offers that you have access to once you register and gain points. Collect the discount coupon at the end of the relevant courses to avail special offers.

Volunteers Program
Website, Social Media, Email, Marketing Video and 1 Year Hosting

$30.00 USD per month after applying program discount

Buy Now
AWS card
Amazon Web Services Free credits

$5,000 in AWS Activate credits for eligible companies

Request Offer
Volunteers Program
Cloud-Based Accounting Software with Setup and 1 Year Subscription

$400 USD $1,200.00

Buy Now
See All Offers

Program Experts

As you learn, you gain points giving you a free one on one consulting and coaching session
with experts in the field of your choice.


Team Cards Flipper

Alla Musnicka

Sales, Marketing, PR

Team Cards Flipper

Hazem M Bazan

Sales, Leadership, Strategy

Team Cards Flipper

Ivan Kraemer

Sales, ICT, Team Building

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Kirsten Westholter

Design Thinking, Business Transformation, Strategy

Team Cards Flipper

Linda Elawar

Organizational Development; Change & Transformation Management

Team Cards Flipper

Patrick Hayati

Strategy, Sales, Leadership

Team Cards Flipper

Racha Ghamlouch

Leadership, Team Building, Project Management

Team Cards Flipper

Sam Kamal-Eddine

Sales, Leadership, Team Building

Team Cards Flipper

Samer Hamadeh

Product Development, Strategy, Business Development

Team Cards Flipper

Tony Feghali

Strategy, Leadership, Sales

Become An Expert

Previous Program Partners


Become a Partner

Meet Our Community

The SME Evolution program was originally launched in 2010 and reached over 300,000 SMEs around the globe.
We are eager to share your story and expertise with the community.

Women Empowerment
Guidelines for Business Startups
Advice for Entrepreneurs
Kate Willoughby Success Story
Tips from Stratups
Tips from Stratups
Tips from Stratups

Contact Us

Contact us on sme@potential.com for further assistance or inquiries.

If you have any questions about the program, please check our FAQ Page