Do you represent a startup or SME? If yes, Register above
Otherwise choose from the below options that best suits your engagement.
Join as an individual expert, mentor, coach or lecturer to share your expertise with the community!
Join as an Expert
Join as an VC, PE, Bank or financing firm to identify businesses you can fund or finance!
Join as a VC
Join as a multilateral or government entity to customize the program for your community!
Join as a Government
Join as a corporate sponsor to offer your solutions to businesses or to support the program!
Join as a Corporate
Join as a university or think tank to share your faculty expertise and further your research!
Join as a University
Join as a chamber, incubator, co-working space or NGO and extend the program to your community!
Join as an Incubator
Below you can find a summary of the free resources that you can access
| Module 1 | SMEEP | |
| Unit 1 | Overview about the program | |
| Unit 2 | Business Strategy | |
| Unit 3 | Innovative offer to increase sales | |
| Unit 4 | The online marketing campaign | |
| Unit 5 | Project Management | |
| Unit 6 | ICT setup | |
| Unit 7 | Company financials | |
| Unit 8 | Funding and Financing |
| Module 1 | 24minMarketing Module | |
| Unit 2 | Marketing Plan | |
| Unit 3 | Organizing your Marketing Department | |
| Unit 4 | Digital Marketing Plan | |
| Unit 5 | 5 Key Marketing Metrics that Actually Matter | |
| Unit 6 | Email Marketing Strategies | |
| Unit 7 | Social Media Results | |
| Unit 8 | Essential Search Engine Optimization Strategies | |
| Unit 9 | Content Marketing Superiority | |
| Unit 10 | Revenue Generation Models | |
| Unit 11 | 3 Quick Tips To Succeed with Inbound Marketing | |
| Unit 12 | 3 Tips on How to Run an Outbound Marketing Campaign | |
| Unit 13 | 3 Reasons on Why you Need to Podcast | |
| Unit 14 | 24 minute Marketing Posttest |
| Module 1 | Online presence | |
| Unit 1 | Above the fold | |
| Unit 2 | Conveying your credibility | |
| Unit 3 | Your offering | |
| Unit 4 | Your branding |
| Module 1 | Virtual Job Placement | |
| Unit 1 | Identifying your keywords and useful information | |
| Unit 2 | Creating Social Media Posts | |
| Unit 3 | Creating Videos | |
| Unit 4 | Creating blog posts |
| Module 1 | Managing your Cash Flow | |
| Unit 1 | Managing your Cash Flow Pretest | |
| Unit 2 | 5 Tips for Getting Paid Quickly | |
| Unit 3 | 5 Steps for Managing your Cash Flow | |
| Unit 4 | 5 Ways in which Business Cards Offer Better Advantages than Checks | |
| Unit 5 | 7 Reasons Why you should Prepare a Cash Flow Projection | |
| Unit 6 | 3 Essential Sections of a Cash Flow Statement | |
| Unit 7 | Managing your Cash Flow Posttest |
| Module 1 | Negotiation Skills | |
| Unit 1 | Negotiation Skills PreTest | |
| Unit 2 | 5 Ways Negotiation Enhances Any Discussion | |
| Unit 3 | 5 Pillars a Negotiation can’t Work Without | |
| Unit 4 | 5 Big NOs to Avoid During Negotiation | |
| Unit 5 | 5 Body Language Hacks to Improve your Negotiation Skills | |
| Unit 6 | 4 Traps to Escape During a Negotiation | |
| Unit 7 | 4 Steps to Handle Negotiation Anxiety | |
| Unit 8 | Negotiation Skills PostTest |
| Module 1 | Starting a Blog Online | |
| Unit 1 | Starting a Blog Online PreTest | |
| Unit 2 | 5 Ways a Blog Can Improve Your Service | |
| Unit 3 | 3 Ways to Create a Successful Blog | |
| Unit 4 | 4 Tactics to Attracting Improved Readership | |
| Unit 5 | 3 Steps to Portray Your Unique Story | |
| Unit 6 | 3 Reasons to Maintain Blog Post Consistency | |
| Unit 7 | 3 Choices to Make When Starting Your Blog | |
| Unit 8 | 5 Steps to Getting Your Blog Started | |
| Unit 9 | 12 Steps to Self-Hosting Your Blog | |
| Unit 10 | Starting a Blog Online PostTest |
| Module 1 | 24minSales | |
| Unit 1 | 24 Minute Sales Pretest | |
| Unit 2 | Program Overview | |
| Unit 3 | Essential Sales Skills | |
| Unit 4 | Offerings Benefits | |
| Unit 5 | Segment Your Clients | |
| Unit 6 | Sales Funnel Stages | |
| Unit 7 | Gaining Prospects | |
| Unit 8 | Sales Qualifications | |
| Unit 9 | Winning Proposals | |
| Unit 10 | Closing your Sale | |
| Unit 11 | Project Management | |
| Unit 12 | 24 minute Sales Posttest |
| Module 1 | 24 minute Accounting | |
| Unit 1 | 24 Minute Accounting Pretest | |
| Unit 2 | 24 minute Accounting Course Overview | |
| Unit 3 | Accounting Department Structure | |
| Unit 4 | Which Accounting System to Use? | |
| Unit 5 | Accounting Concepts | |
| Unit 6 | Double Entry Principle | |
| Unit 7 | Accounting Cycle | |
| Unit 8 | Chart of Accounts | |
| Unit 9 | Recognition of Revenue | |
| Unit 10 | Accounting for Inventories | |
| Unit 11 | Accounting for Fixed Assets | |
| Unit 12 | Income Statement | |
| Unit 13 | Balance Sheet | |
| Unit 14 | Auditing for your Business | |
| Unit 15 | 24 minute Accounting Posttest |
| Module 1 | Podcast | |
| Unit 1 | Podcast PreTest | |
| Unit 2 | 3 Reasons to Utilize the Powers of Podcasting | |
| Unit 3 | 3 Different Podcasting Structures | |
| Unit 4 | 3 Approaches that will Help you Determine your Podcast Focus | |
| Unit 5 | 2 Interview Techniques that you can Utilize in your Podcast | |
| Unit 6 | 3 Unique Ways to Gain Sponsorship for your Podcast | |
| Unit 7 | 2 Benefits of Connecting your Podcast with your Other Platforms | |
| Unit 8 | 4 Ways to Increase Podcast Popularity | |
| Unit 9 | 5 Essential Podcasting Tools that you Should Know about | |
| Unit 10 | Podcast PostTest |
| Module 1 | Funding and Investment | |
| Unit 1 | Define your Customer Segments | |
| Unit 2 | Define your Value Proposition | |
| Unit 3 | Channel Strategies | |
| Unit 4 | Customer Relationship Types | |
| Unit 5 | Key Revenue Streams | |
| Unit 6 | Key Resource Types | |
| Unit 7 | Key Activities your Business Engages in | |
| Unit 8 | Key Partnerships | |
| Unit 9 | Important Cost Structures |
Check the samples of webinars, articles, videos, downloadable templates, and other resources
that you have access to once you register.
4 Steps to Help in Developing your Next Innovation
5 Reasons Why Effective Teamwork is Important for all Organisations
We have put together SME specific offers that you have access to once you register and gain points. Collect the discount coupon at the end of the relevant courses to avail special offers.
$480 after applying program discount
Learn More
As you learn, you gain points giving you a free one on one consulting and coaching session
with experts in the field of your choice.
The SME Empowerment program was originally launched in 2010 and reached over 300,000 SMEs around the globe.
We are eager to share your story and expertise with the community.
Contact us on sme@potential.com for further assistance or inquiries.
If you have any questions about the program, please check our FAQ Page
