Evolve your UAE based business to the new post-COVID-19 world.

Our FREE practical course will guide you through a step by step guide on how to increase your sales and reduce your costs by digitizing your business.

Make use of the COVID-19 disruption to prepare for a better future. Register now!

Have an account? Login here

By registering, i agree to the Terms and Conditions and accept the company rules and eligibility

Courses Site Map

SME Evolution Program Application
Module 1 SMEEP  
Unit 1 Setting UP a Strategy
Unit 2 Innovation
Unit 3 Marketing Campaign
Unit 4 Financials
Unit 5 Project Management
Unit 6 ICT Environment
Unit 7 Funding
Module 1 24minMarketing Module  
Unit 1 Digital Marketing Pretest
Unit 2 Marketing Plan
Unit 3 Organizing your Marketing Department
Unit 4 Digital Marketing Plan
Unit 5 5 Key Marketing Metrics that Actually Matter
Unit 6 Email Marketing Strategies
Unit 7 Social Media Results
Unit 8 Essential Search Engine Optimization Strategies
Unit 9 Content Marketing Superiority
Unit 10 Revenue Generation Models
Unit 11 3 Quick Tips To Succeed with Inbound Marketing
Unit 12 3 Tips on How to Run an Outbound Marketing Campaign
Unit 13 3 Reasons on Why you Need to Podcast
Unit 14 24 minute Marketing Posttest
Powered By WP Courseware
Module 1 24minMarketing Module  
Unit 1 Innovation Design Thinking Pretest
Unit 2 Understand the Problem
Unit 3 Ideate
Unit 4 Prototype
Unit 5 Evaluate and Refine
Unit 6 Innovation Design Thinking Posttest
Powered By WP Courseware
Module 1 Project Management Essentials  
Unit 1 Project Management Essentials Pretest
Unit 2 Introduction to Project Management
Unit 3 Initiating and Planning a Project
Unit 4 Creating your Project Plan
Unit 5 What should be Included in your Project Plan
Unit 6 Effectively Executing a Project
Unit 7 Effective Project Management Communication
Unit 8 Closing a Project
Unit 9 What Makes a Successful Project Manager
Unit 10 Common Project Manager Pitfalls
Unit 11 The Project Manager’s Checklist
Unit 12 Project Management Essentials Posttest
Additional Courses
Module 1 Creative Thinking  
Unit 1 Creative Thinking PreTest
Unit 2 8 Reasons Why Creativity is an Essential Skill for Everyone to Learn
Unit 3 6 Ways to Apply Creative Thinking in your Everyday Life
Unit 4 6 Thinking Hats: Approach Creative Thinking by De Bono
Unit 5 Another Creative Approach: Lateral Thinking
Unit 6 8 Things to Avoid which will Impact your Creative Thinking
Unit 7 Creative Thinking PostTest
Powered By WP Courseware
Module 1 Managing your Cash Flow  
Unit 1 Managing your Cash Flow Pretest
Unit 2 5 Tips for Getting Paid Quickly
Unit 3 5 Steps for Managing your Cash Flow
Unit 4 5 Ways in which Business Cards Offer Better Advantages than Checks
Unit 5 7 Reasons Why you should Prepare a Cash Flow Projection
Unit 6 3 Essential Sections of a Cash Flow Statement
Unit 7 Managing your Cash Flow Posttest
Module 1 Online Safety  
Unit 1 Online Safety Pre-Test
Unit 2 How to Prevent Phishing
Unit 3 How to Have a Strong Password
Unit 4 Importance of Privacy Settings
Unit 5 Useful Software for Online Protection
Unit 6 How to Detect an Untrustworthy Website
Unit 7 4 Tips on How to Keep Your Device Secure
Unit 8 4 Steps on How to Avoid and Handle Identity Theft
Unit 9 Ignore or Report a Cyber Bully
Unit 10 Types of Virus Threats
Unit 11 Reasons Why You Shouldn’t Interact With Strangers
Unit 12 Online Safety Post Test
Powered By WP Courseware
Module 1 Interview Skills  
Unit 1 Interview Skills Pre Test
Unit 2 5 Kinds of Interviews Used Today
Unit 3 4 Reasons why Interviews are Good for Job Seekers
Unit 4 8 Qualities of an Exceptional Interviewer
Unit 5 7 Ways to Improve Interviewing Skills
Unit 6 7 Things Not to Do in a Job Interview
Unit 7 6 Signs Telling You that You Nailed the Interview
Unit 8 Interview Skills Post Test
Powered By WP Courseware
Module 1 Project Management Essentials  
Unit 1 Project Management Essentials Pretest
Unit 2 Introduction to Project Management
Unit 3 Initiating and Planning a Project
Unit 4 Creating your Project Plan
Unit 5 What should be Included in your Project Plan
Unit 6 Effectively Executing a Project
Unit 7 Effective Project Management Communication
Unit 8 Closing a Project
Unit 9 What Makes a Successful Project Manager
Unit 10 Common Project Manager Pitfalls
Unit 11 The Project Manager’s Checklist
Unit 12 Project Management Essentials Posttest
Powered By WP Courseware
Module 1 Presentation Skills  
Unit 1 Presentation Skills PreTest
Unit 2 5 Reasons Why Presentation Skills are Important to Everyone
Unit 3 6 Key Elements You Should Consider while Preparing Your Presentation
Unit 4 4 Pillars of a Great Presentation
Unit 5 6 Ways to Improve your Presentation Skills
Unit 6 6 Common Mistakes You Should Avoid When Presenting
Unit 7 Presentation Skills PostTest
Powered By WP Courseware
Module 1 Starting a Blog Online  
Unit 1 Starting a Blog Online PreTest
Unit 2 5 Ways a Blog Can Improve Your Service
Unit 3 3 Ways to Create a Successful Blog
Unit 4 4 Tactics to Attracting Improved Readership
Unit 5 3 Steps to Portray Your Unique Story
Unit 6 3 Reasons to Maintain Blog Post Consistency
Unit 7 3 Choices to Make When Starting Your Blog
Unit 8 5 Steps to Getting Your Blog Started
Unit 9 12 Steps to Self-Hosting Your Blog
Unit 10 Starting a Blog Online PostTest
Powered By WP Courseware
Module 1 24minSales  
Unit 1 24 Minute Sales Pretest
Unit 2 Program Overview
Unit 3 Essential Sales Skills
Unit 4 Offerings Benefits
Unit 5 Segment Your Clients
Unit 6 Sales Funnel Stages
Unit 7 Gaining Prospects
Unit 8 Sales Qualifications
Unit 9 Winning Proposals
Unit 10 Closing your Sale
Unit 11 Project Management
Unit 12 24 minute Sales Posttest
Powered By WP Courseware
Module 1 24 minute Accounting  
Unit 1 24 Minute Accounting Pretest
Unit 2 24 minute Accounting Course Overview
Unit 3 Accounting Department Structure
Unit 4 Which Accounting System to Use?
Unit 5 Accounting Concepts
Unit 6 Double Entry Principle
Unit 7 Accounting Cycle
Unit 8 Chart of Accounts
Unit 9 Recognition of Revenue
Unit 10 Accounting for Inventories
Unit 11 Accounting for Fixed Assets
Unit 12 Income Statement
Unit 13 Balance Sheet
Unit 14 Auditing for your Business
Unit 15 24 minute Accounting Posttest
Powered By WP Courseware
Module 1 Podcast  
Unit 1 Podcast PreTest
Unit 2 3 Reasons to Utilize the Powers of Podcasting
Unit 3 3 Different Podcasting Structures
Unit 4 3 Approaches that will Help you Determine your Podcast Focus
Unit 5 2 Interview Techniques that you can Utilize in your Podcast
Unit 6 3 Unique Ways to Gain Sponsorship for your Podcast
Unit 7 2 Benefits of Connecting your Podcast with your Other Platforms
Unit 8 4 Ways to Increase Podcast Popularity
Unit 9 5 Essential Podcasting Tools that you Should Know about
Unit 10 Podcast PostTest
Powered By WP Courseware
Module 1 Teamwork  
Unit 1 Teamwork PreTest
Unit 2 5 Reasons Why Effective Teamwork is Important For All Organisations
Unit 3 5 Steps Creating an Exceptional Effective Team Work
Unit 4 5 Reasons Why Workforce Diversity Is Good For Business
Unit 5 5 Essential Stages of Team Development
Unit 6 6 Steps Building a Collaborative Team Environment
Unit 7 7 Ways to Know the Team Is Not OK
Unit 8 Teamwork PostTest
Powered By WP Courseware
Module 1 CV Writing - Potential  
Unit 1 CV Writing - Pre-Test
Unit 2 7 Reasons Why a CV is Important for Job Seekers
Unit 3 8 Qualities of Exceptional High-Standard CV Writing
Unit 4 3 Types of CVs
Unit 5 7 Step Layout of a Chronological CV
Unit 6 7 Step Layout of a Functional CV
Unit 7 3 Reasons Why a Combined CV is Most Appropriate
Unit 8 4 Important Things Employers Look For In a CV
Unit 9 CV Writing - Post Test
Powered By WP Courseware

Sample Program Content

Card image cap
Ultimate Digital Marketing Guide

The Ultimat Digital Marketing Guide will help you understand the digital marketing landscape, and provide you with a set of practical skills and resources to maximize...


Read more
Card image cap
6 Steps to Successfully Define the Scope of a Project

A well-defined project scope is a necessity to ensure the success of your project. Without it, no matter how efficient, how effective and how hard you work ...

Read more
Card image cap
5 Important Reasons Why Teamwork Matters!

Being a master of one or a jack-of-all-trades in today’s world does not bring about success if you are unable to work as part of a team. The importance of teamwork ...

Read more

4 Steps to Help in Developing your Next Innovation


5 Reasons Why Effective Teamwork is Important for all Organisations


Phishing: How to Stay Safe Online and Prevent Phishing Attacks (WFH Safely)

Meet Our Community

We bring to you inspiring stories of successful entrepreneurs!

Women Empowerment
Guidelines for Business Startups
Advice for Entrepreneurs
Kate Willoughby Success Story
Tips from Stratups
Tips from Stratups
Tips from Stratups

Contact Us

Contact us on sme@potential.com for further assistance or inquiries.