SME Empowerment Program

English

Identifying your keywords and useful information

Digital Content

% Completed

Module 1	Virtual Job Placement
Unit 1	Identifying your keywords and useful information
Unit 2	Creating Social Media Posts
Unit 3	Creating Videos
Unit 4	Creating blog posts

You cannot view this unit as you're not logged in yet.

What is the main #keyword that you chose to use?

What is an interesting statistic or quote that you found on the topic? (include the source)

Which group of people would be most interested in your topic?

Example of this step

Main topic - Photography
Search on Wikipedia gave several interesting keywords related to photography - Food Photography
Search on google trends to see which has more traffic Food Photography vs Food Photos
Decide on keyword #FoodPhotography

Identify an interesting Statistic: “Adding good quality photos to your page guarantees to boost sales by 30%” - https://www.meero.com/
Those who are most interested in my topic would be restaurant owners

There is a lot of information available online today. So that your website and social media posts stand out, you need to focus on specific keywords.

Here are the steps to help you decide on which keywords to use

Search Wikipedia for the topic you decided on and get keyword ideas
Check the chosen keywords on google trends to identify which one has the most traffic
Search for interesting statistics and quotes on the topic
Decide on who would be most interested to know about your topic