Marketing Plan
Digital Marketing
% Completed
| Module 1 | 24minMarketing Module |
| Unit 1 | Marketing Plan |
| Unit 2 | Organizing your Marketing Department |
| Unit 3 | Digital Marketing Plan |
| Unit 4 | 5 Key Marketing Metrics that Actually Matter |
| Unit 5 | Email Marketing Strategies |
| Unit 6 | Social Media Results |
| Unit 7 | Essential Search Engine Optimization Strategies |
| Unit 8 | Content Marketing Superiority |
| Unit 9 | Revenue Generation Models |
| Unit 10 | 3 Quick Tips To Succeed with Inbound Marketing |
| Unit 11 | 3 Tips on How to Run an Outbound Marketing Campaign |
| Unit 12 | 3 Reasons on Why you Need to Podcast |
Unit Video
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Build Your Action Plan
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Case Study
During the past few years, Nike has successfully entered the golfing market with a line of golf clubs, balls, bags, shoes, and clothing for men, women and children. Celebrity endorsements are a crucial component of Nike’s marketing plan, and to enter the golf market, they enlisted the services of Tiger Woods to promote its golf products.
Related Resources
- Digital Marketing – The Ultimate 2020 Guide
- Market Research – How to do Market Research – Potential.com
- 4 Ways to Create Email Marketing Campaigns That Drive Business Growth
- 5 Reasons You Need An Effective Content Marketing Strategy
- How to Use FOMO Marketing in Your Business [Infographic]
- Video marketing: Benefits, Challenges, Best Practice
- Customer Relationship Management (CRM) – 4 Essential Tips
- Social Media Tips For Your Business
- Making Correct Pricing Decisions for your Business Marketing Success
- Four Ways to Use Social Media Sites for your Business
- 3 Steps to Launch Any Marketing Campaign
- Introduction to Digital Marketing
- 5 Key Elements of a Successful Marketing Plan
- 7 Reasons Why Businesses Should Adopt a Social Media Strategy
Unit Summary
The eight steps to preparing a marketing plan:
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Executive Summary
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Situational Analysis
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SWOT Analysis
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Marketing Objectives & Issues
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Marketing Strategy
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Actions & Tactics
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Budgets
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KPI’s & Controls