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Empower Your Business with AI: Transform, Automate, and Grow

Discover how to integrate AI into your business processes to save costs, increase revenue, and stay ahead in the future of business—free with the SME Empowerment Program.

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About The Program

The SME Empowerment Program, brought to you by the Potential.org Foundation, is a global initiative designed to help SMEs and startups harness the power of AI to transform their businesses. By joining this free program, you’ll gain access to short training courses, events & live webinar sessions with industry experts, and future-ready skills to integrate AI into your processes and transform business models. Benefit from AI mentors and tools to automate workflows, book private sessions with human experts, and access exclusive partner offers and discounts. This program is your gateway to driving efficiency, cutting costs, and unlocking new revenue streams—empowering you to thrive in today’s AI-driven economy.

Your AI-powered Journey

Embark on a transformative journey with access to cutting-edge AI resources to elevate your business.

  • AI Training Courses – Learn to integrate AI and future-ready skills.
  • AI Mentors – Guidance for automating workflows.
  • AI Tools – Automate and optimize operations.
  • Private Mentorship – Book one-on-one sessions with human mentors.
  • SME Offers – Access exclusive discounts and offers from program partners.
  • Events – Live online and in-person events – Insights from AI and business experts.
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Become a Program Stakeholder

Do you represent a startup or SME? If yes, register here. Otherwise, choose from the below options that best suit your engagement.

 

Experts Program

Join as an individual expert, mentor, coach, or lecturer to share your expertise with the community!

Join as an Expert
VC Program

Join as a VC, PE, Bank, or financing firm to identify businesses you can fund or finance!

Join as a VC
Government Program

Join as a multilateral or government entity to customize the program for your community!

Join as a Government
Corporate Program

Join as a corporate sponsor to offer your solutions to businesses or to support the program!

Join as a Corporate
University Program

Join as a university or think tank to share your faculty expertise and further your research!

Join as a University
Incubator Program

Join as a chamber, incubator, co-working space, or NGO and extend the program to your community!

Join as an Incubator

Boost Your Revenue, Cut Costs – Join the Program for Free!

The Entrepreneur's Journey

Module 1 AI for Growth: The Practical SME Guide
Unit 1 The AI Opportunity for SMEs
Unit 2 AI Readiness - Upskill Your Teams
Unit 3 Augmented Intelligence - Chat-Based Tools
Unit 4 Automating Business Processes with AI Agentic Tools
Unit 5 Leveraging Local LLM and Hybrid Models
Unit 6 Implementing AI in Your Business

Module 1 SMEEP
Unit 1 Overview about the program
Unit 2 Business Strategy
Unit 3 Innovative offer to increase sales
Unit 4 The online marketing campaign
Unit 5 Project Management
Unit 6 ICT setup
Unit 7 Company financials
Unit 8 Funding and Financing

Module 1 Online presence
Unit 1 Above the fold
Unit 2 Conveying your credibility
Unit 3 Your offering
Unit 4 Selling Online
Unit 5 Your branding

Module 1 24minMarketing Module
Unit 1 Marketing Plan
Unit 2 Organizing your Marketing Department
Unit 3 Digital Marketing Plan
Unit 4 5 Key Marketing Metrics that Actually Matter
Unit 5 Email Marketing Strategies
Unit 6 Social Media Results
Unit 7 Essential Search Engine Optimization Strategies
Unit 8 Content Marketing Superiority
Unit 9 Revenue Generation Models
Unit 10 3 Quick Tips To Succeed with Inbound Marketing
Unit 11 3 Tips on How to Run an Outbound Marketing Campaign
Unit 12 3 Reasons on Why you Need to Podcast

Module 1 Virtual Job Placement
Unit 1 Identifying your keywords and useful information
Unit 2 Creating Social Media Posts
Unit 3 Creating Videos
Unit 4 Creating blog posts

Course content for Cash Flow...

Course content for Negotiation Skills...

Course content for Starting a Blog Online...

Live Events

 

Business Trends to Watch

Event details will be updated soon.

2025-06-22

5:00 PM / GST - UAE time

Developing your Digitization Strategy

Event details will be updated soon.

2025-04-20

5:00 PM / GST - UAE time

What Investors Look For When Investing

Event details will be updated soon.

2021-06-15

5:00 PM / GST - UAE time

Enhance Your Learning and Development

Event details will be updated soon.

2021-06-08

5:00 PM / GST - UAE time

AI Mentors

 

Corporate Security and Safety Coach
Corporate Security and Safety Coach
Enterprise Sales Coach
Enterprise Sales Coach
Marketing Coach
Marketing Coach
Legal Consultant
Legal Consultant
Sustainability Bot
Sustainability Bot
Leadership Mentor
Leadership Mentor

AI Business Function Tools

 

AI Product Proposal Tool
AI Product Proposal Tool

Craft detailed, professional product proposals tailored to your target audience with AI-driven insights.

Access Tool
AI Business Plan Generator
AI Business Plan Generator

Generate comprehensive, data-backed business plans to guide your strategy and secure funding.

Access Tool
AI Business Idea Generator
AI Business Idea Generator

Discover innovative and market-ready business ideas powered by AI intelligence and trend analysis.

Access Tool
AI Marketing Plan
AI Marketing Plan

Develop effective, targeted marketing strategies and action plans with the help of AI automation and analytics.

Access Tool

Human Mentors

Shahrazad Shehab

Shahrazad Shehab

PR, Social Media

Sawsan Abbasy

Sawsan Abbasy

Strategy, Sales

Umair Azhar

Umair Azhar

Insurance, Financials

Ghinwa Abi Zeid

Ghinwa Abi Zeid

Legal, Partnerships, Company Setup

Monika Papadopoulou

Monika Papadopoulou

Leadership, Sales, Branding, featured

Ziad Banna

Ziad Banna

Project Management, leadership, Accounting, featured

Albert Jose

Albert Jose

ACCOUNTING, Auditing, Tax

Nika Sturm

Nika Sturm

Strategy

Ahmed Alsuleimani

Ahmed Alsuleimani

Leadership, Strategy

Celine Chami

Celine Chami

Social Media, Marketing, Communication, featured

Samer Hamadeh

Samer Hamadeh

Product Development, Strategy, Business Development

Kirsten Westholter

Kirsten Westholter

Design Thinking, Business Transformation, Strategy

Tony Feghali

Tony Feghali

Strategy, Leadership, Sales

Alla Musnicka

Alla Musnicka

Sales, Marketing, PR, featured

Ivan Kraemer

Ivan Kraemer

ICT, Sales, Team Building, featured

Mita Srinivasan

Mita Srinivasan

PR, Social Media, Commmunications, featured

Special SME Offers

Explore our offers for your business solution

Clone yourself and your expertise into AI

Reveal Coupon

$50 $25/month Free Trial Included

Set up custom AI Tools to automate various business processes

Reveal Coupon

$300 $200/month

Enroll your team with an AI Upskilling Program

Reveal Coupon

$50 $25/month

Create your custom AI Mentors

Reveal Coupon

$50 $25/month Free Trial Included

Create your customer service AI Agent

Reveal Coupon

$50 $25/month Free Trial Included

Launch your open innovation program

Reveal Coupon

Free

Google My Business listing and verification + 27 other directories.

Reveal Coupon

Starting from $99

Free trials from CISCO for collaboration and security

Reveal Coupon

Free

Legal and Project Management essential document templates

Reveal Coupon

$50 $10

Create your Personal Brand and Leverage your Profile

Reveal Coupon

Starting from $50

Customized PR packages to promote your SME

Reveal Coupon

Starting from $100

External Audit Services / Statutory Audit Services

Reveal Coupon

Starting from $1,200

Seamless, Fast and Innovative Delivery Solutions

Reveal Coupon

Up to 75 free shipments

Future job skills 20 course bundle and (LMS) dashboard

Reveal Coupon

$50 $10

Social Media Management

Reveal Coupon

Starting from $100

E-Commerce platform, content and sample marketing campaign

Reveal Coupon

Starting from $50

Cloud-Based Accounting Software with Setup and 1 Year Subscription

Reveal Coupon

Starting from $480

Website, Email, Marketing Video and One Year Hosting

Reveal Coupon

Starting from $30

Clone yourself and your expertise into AI

Reveal Coupon

$50 $25/month Free Trial Included

Set up custom AI Tools to automate various business processes

Reveal Coupon

$300 $200/month

Enroll your team with an AI Upskilling Program

Reveal Coupon

$50 $25/month

Create your custom AI Mentors

Reveal Coupon

$50 $25/month Free Trial Included

Create your customer service AI Agent

Reveal Coupon

$50 $25/month Free Trial Included

Future job skills 20 course bundle and (LMS) dashboard

Reveal Coupon

$50 $10

Launch your open innovation program

Reveal Coupon

Free

Google My Business listing and verification + 27 other directories.

Reveal Coupon

Starting from $99

Social Media Management

Reveal Coupon

Starting from $100

Website, Email, Marketing Video and One Year Hosting

Reveal Coupon

Starting from $30

Free trials from CISCO for collaboration and security

Reveal Coupon

Free

Legal and Project Management essential document templates

Reveal Coupon

$50 $10

External Audit Services / Statutory Audit Services

Reveal Coupon

Starting from $1,200

Cloud-Based Accounting Software with Setup and 1 Year Subscription

Reveal Coupon

Starting from $480

Create your Personal Brand and Leverage your Profile

Reveal Coupon

Starting from $50

Customized PR packages to promote your SME

Reveal Coupon

Starting from $100

Seamless, Fast and Innovative Delivery Solutions

Reveal Coupon

Up to 75 free shipments

E-Commerce platform, content and sample marketing campaign

Reveal Coupon

Starting from $50

Future job skills 20 course bundle and (LMS) dashboard

Reveal Coupon

$50 $10

Save Costs and Grow Faster with AI – Register Now!

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Meet Our Community

The SME Empowerment program was originally launched in 2010 and reached over 300,000 SMEs around the globe. We are eager to share your story and expertise with the community.